SUPERMODEL Naomi Campbell was considering Sunday suing the Kraft Foods-owned chocolate maker Cadbury over an advertising campaign she claimed was racist.
Campbell — famed for her diva-like tendencies — said she was “considering every option available” after her name was used to promote Cadbury Dairy Milk Bliss bars.
The ad, which appeared on billboards and in magazines, featured a Bliss bar on a mound of diamonds with the slogan, “Move over Naomi, there’s a new diva in town,” in apparent homage to Campbell receiving so-called “blood diamonds” from the then-Liberian leader Charles Taylor in a 1997 incident.
The supermodel urged black consumers to boycott the company’s products and said, “I’m shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women. It is insulting and hurtful.”
In response, Cadbury said the campaign was “a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss … We would never produce any type of marketing we felt might cause offense to any section of society.”
The Bliss ad campaign was no longer being shown, Cadbury added.